Thursday, September 30, 2010

The Ultimate Housewife

This is one of the many political ads of Tessie Aquino Oreta for her senatorial candidacy.It tackles the Solo Parent Right: Women even without husbands should be granted parental leave. You would see frail and helpless images of women in some of her ads and we can’t deny that this is the reality for a lot of women in our country. They do not have the courage to go against the stereotypes of a loving mother and housewife , submissive and dependent on their husbands. It owes mainly to the fact that women are not aware of their social rights. This advocacy of Oreta fights against gender discrimination and focuses on women’s worth. Women and men should have equal rights especially within labor unions.


The second ad is the perfect representation of the changing roles and responsibilities of women nowadays. It deviates from the conventions that women always count on their husbands for their own needs. It has been a well-accepted notion that women’s job is simply to create a home and nurture their children. However in present in time, women have become more independent and versatile. In some cases, mothers are the foundation of their families. In relation to Oreta’s campaign, this ad is a justification that indeed men and women should be given the same social privileges. It challenges the stereotypes about women’s social roles and obligations. That is why I find the commercial heartwarming and empowering at the same time. It just shows that women can actually stand on their own.

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