This series of Colt45 commercials is interesting in that there is an attempt to resist hegemonic masculinity but a few seconds later, this resistance is resisted, in the form of very large bottle of Colt 45 dropping from the sky. Like a big hammer stamping a big fat HEGEMONIC MASCULINITY all over the commercial. This only means one thing, that the stereotype of the macho Filipino man is so deeply embedded in our society's construction of identity that Filipino men all over are pressured to conform to that image. The following videos feature four friends and each one has their own video where one is caught in the act of being a little less macho than they should have been so, well, you just have to see for yourself.
Riza Santos! Leave the fashion advice to the women, tsong. Tingnan mo tuloy.
Lesson learned: don't take any calls (especially from the girlfriend) when watching quality television like UFC with the boys.
Ok, I admit, I'm guilty of this too but for utensils only and I'm still alive so....
Not exactly the best time to wipe down, pards.
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